you by name.
How do you feel? Maybe respected, appreciated and memorable? And do you want to do business with someone who cares enough to remember your name? Of course.
When Coca-cola introduced Coke bottles personalized with people’s names, sales jumped 2%. Now I know 2% might not sound like much, but to a company as big as Coke, it’s huge.
Personalization – when used properly – can double your conversions. Here are 10 ideas on how to personalize not just words, but actual images - and how you might use these ideas in your own
1: Inactive Customers or Subscribers:
Re-engage with customers and even subscribers who are no longer active.
For example, for customers who haven’t made a purchase in 90 days, or subscribers who haven’t clinked a link in a month, send them a photo of you in front of a whiteboard looking sad.
The whiteboard has a simple mathematical equation with your business name, minus their name and a frowny face, like this:
Your Business Name
- Your customer’s name
2: New Customers and Subscribers:
Create life-long customers and communities by taking the time to welcome someone when they join you. For example, you might send them a picture of you holding a sign that says,
3: Product Sales:
When your customers buy a product that you are shipping out, keep them engaged by sending them an email with a picture of their package. This keeps them excited and tells them it’s on the way.
Bonus: Get a clear shot of the address label, and it will help them to confirm their shipping address before it’s too late.
4: Webinar Attendance:
Get people to show up for your webinars by sending them a personalized reminder email in the form of a photo of a handwritten note, or of you standing next to a whiteboard with the written words, “Are you coming to the webinar, Joan?”
This will capture their attention, be far more memorable and do more to get them on the webinar than the standard email that webinar services send out as reminders.
5: Cart Abandonment:
Send out a photo of an empty box with their name on it, such as, “Order for Bob Smith.” This emphasizes the sense of loss in not ordering, and will get some of your customers to come back
and finalize their purchase.
6: Text Messages:
If you use text messages for following up with customers, how about adding an image of a newspaper that features their name and the reason for the follow up?Guaranteed you’ll have their attention.
7: Customer Anniversaries:
Send out a personalized image that contains congratulations on their anniversary – perhaps the anniversary of purchasing a product, subscribing to your list, joining your membership site, etc.
You’ll make them feel special and important.
This is a brilliant idea that can put serious money in your pocket almost immediately – send out an image letting your customer know they forgot something.
It might be a picture of the upsell they didn’t take, along with words such as, “You forgot something John! (It’s our best offer).
Do you offer any kind of courses or online training?
Send out personalized and official looking certificates of completion with their name, the training level achieved, the date, signatures and seal.
10: Online Order Confirmation:
When someone places an order, send them a photo of you and your team with a sign that welcomes them by name. It might say something like, “Welcome to the family, Aaron.” Make sure everyone in the photo looks especially happy.
Published by ProBizTips