Posted on November 20 2018
This might well be one of the easiest, most profitable campaigns you’ll ever run. It’s worked for years for other people, and can work for you, too.
Rumor has it this campaign (or some incarnation if it) originated from Frank Kern over a decade ago. We’ve used it recently, and we’ll keep using it every month or two because it’s simple and it flat out works at making sales.
The basic concept is this: Your leads get one email per day for four days. The emails tell them about a huge 50% discount they will receive if they purchase before the deadline in four days.
And if ... read more
Posted on November 17 2018
The number in the title is deceptive because if you put any real effort into this, you can easily double it.
But let’s assume you’re just doing this part time on a limited basis.
First, find an expensive coaching program that you want to take yourself. You’re looking for group coaching that costs about $3,000 to $10,000.
Next, sign up for the coaching. These high-end coaching programs are generally sold over the phone, so just be polite and continue to plead poverty until they greatly reduce the price. You might be surprised how fast a $5,000 program can be reduced to $1,000 or less.
Alternative: If you have a marketing track record, ... read more
Posted on October 30 2018
This might freak new marketers out. “It’s too easy!” “This can’t be ethical.” “I don’t feel right doing this.”
What they’re really saying is they’re scared.
It’s nice to have that, “One day I’ll start a membership and get loads of subscribers and make a fortune” mentality.
It’s safe. Comfortable. Easy. Because someday never comes, does it?
But if you ‘re going to start your continuity program by MIDNIGHT TONIGHT, then that is truly scary.
“What??! I’m not ready!”
But you can get ready, and you can do it in a day. First, you need a good idea for your continuity program. Something like...
• How to make a fortune on Amazon
• How to build a six-figure ... read more
Posted on September 26 2018
What happens at the end of a show like Breaking Bad? Something BIG happens, that’s what. Something that makes us go, “Holy smokes, I wonder what happens next??!”
And we are hooked. We can’t wait to see the next episode. If we’re watching TV, we wait an entire week to see what happens. If we’re binge watching on Netflix, we immediately start watching the next episode, even if it’s 1:00 in the morning and we need to go to work in a few hours.
How do they hook us like that?
With something called an open loop. We humans like our stories to be neat and tidy. There’s a ... read more
Posted on September 20 2018
If I get one more offer in my inbox telling me how to free traffic I’ll... well, I guess I’ll do what I’ve been doing – delete it.
First of all, there is no free traffic. Sorry. If it takes you TIME, then it’s not free.
Second, a lack of traffic isn’t the problem for 99% of marketers. Nope. Traffic can be bought in a heartbeat.
Get out the credit card and buy solo ads and AdWords and Facebook ads and so forth until your card melts and you’ll be rich, right?
Then why aren’t you doing it?
Because having a ton of traffic means nothing if the traffic isn’t converting.
If focusing ... read more
Posted on September 8 2018
When autumn hits we get to look forward to Halloween, Christmas and other fun holidays when we get to spend money and just plain have fun.
But there is another kind of fun you could be having with holidays, and that’s MAKING money with them.
Quick example: I know a bloke who earns $10,000 in about two week’s time every Halloween. He’s got a fairly simple site that doesn’t need much updating, but every October he gets a sudden influx of traffic and lots of Adsense cash and Amazon commissions.
Then his site pretty much just sits idle for the next 11 months or so, until he gets another rush.
Are you ... read more
Posted on August 25 2018
The Good, The Bad And The Super Profitable
Believe it or not, in online marketing the pros (and we’re defining “pro” as six figures of annual income) use PLR all the time. They just don’t advertise it. (Would you?)
Private Label Rights (PLR) is content you can use as you own. You can use it just as it is or modify it. And you get to claim authorship – hence, the name ‘private’ label rights.
You’re already familiar with the “bad,” and that refers to the quality of some PLR. Obviously, it pays to buy well researched, well written PLR products. If you have to completely re-write the
content, then you might as well ... read more
Posted on August 18 2018
You hold a webinar to sell your big ticket item and...
...No one shows up.
It’s every webinar host’s nightmare.
Webinars can be hugely lucrative, IF you get people onto the call. And not just any people, either. You want hot prospects who are eager to hear what you have to say and buy the product you promote at the end.
But let’s face it – while webinars were an easy ticket to sales a decade ago, now people are burnt out on them.
“Another webinar? Yawn.”
Here’s how to get people to not only show up to your webinar, but look forward to it like a kid at Christmas, ... read more
Posted on August 11 2018
...that you can’t achieve in a year.
What happens when you give yourself a goal to do something in the next year?
You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.”
You put it off. And put it off. And a year later... you are still exactly where you are right now, today.
But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.
5 year plans? Work for almost no one. Things change during a year’s time – what about during 5 years?
Everything can change.
People function in 90 day chunks. You ... read more
Posted on August 4 2018
...even if you’re the world’s worst procrastinator.
I’ve used this technique to create all sorts of things, from a free bonus I put together and gave away for an affiliate product, all the way up to $1,000 training programs.
Creating content and products is a huge obstacle for most marketers because it takes so much time and effort.
But what if you had a way to create products – such as expensive training programs – that you could finish in a week?
And better still, what if you got paid for them before they were even done?
The first key is you need is a big, fat, public DEADLINE.
If your deadline is public, then you will move heaven and earth to ... read more
Posted on July 30 2018
Sorry for using that word, but it’s true...
C.R.A.P. - a design principle coined by the graphic artist Robin Williams - stands for Contrast, Repetition, Alignment and Proximity.
You know a good or bad design when you see one. But... how do you know why it’s bad or good?
And more to the point, how can you create webpage designs, product cover designs, banner designs and so forth that are so visually appealing, they pull the reader into your message?
By knowing and using C.R.A.P., you can consistently create effective design that increases conversions instead of chasing people away. That’s because the four design principles – when used together – ... read more
Posted on July 23 2018
Just a side note: What you’re about to discover here can also be used to help others squeeze more profits out of their online businesses, as well. In fact, you could build an entire business out of making
other people’s businesses more profit using these simple methods.
Before you create new products and new profit streams, it makes good sense to maximize the earnings in your existing business.
To show you how this might be done, I’m going to use a membership site as an example. I love memberships because of the continuity of payments you receive. After all, why get paid just once on
a sale ... read more
Posted on July 16 2018
If you're not repurposing your content, you're losing traffic.
Repurposing is a technique to change either the format of your content or change its target audience.
For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or even an infographic.
A blogpost on your website will only attract people who are interested in reading content. But when you repurpose it, you reach a new target audience on different channels.
Imagine converting your blogpost into a Slideshare presentation, and then getting 50,000 views. It's entirely possible to do this. And further imagine that at ... read more
Posted on July 9 2018
Quora is a leading question and answer platform with 200 million monthly users, and it can be a terrific source of free traffic for your website.
In fact, it’s used extensively by businesses and marketers to drive targeted traffic to their websites.
Top Quora answer people can get thousands of visitors to their websites, Facebook Groups and so forth with each answer they give.
By focusing efforts on Quora, you can build your email list, establish leadership in your niche, receive more and more traffic as you gain followers, drive people to your own online communities or websites and possibly even get syndicated to major publications.
Here are 17 tips for doing all of ... read more
Posted on July 2 2018
But if you can’t answer these questions – if you’re just ‘winging it’ – then you’re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did
answer these questions.
(If I don’t have your interest now, you’re not paying attention...) Here are the questions you must answer when going into ANY new market:
1: Where is your target customer right now in their life?
For example, what pain are they feeling or what problem do they need solving?
Let’s say your market is weight loss. Your target customer might be Rachael, a 35 year old married woman with ... read more
Posted on June 28 2018
A Proven Facebook Video Marketing Strategy
If you’re on Facebook, then you’re probably - or should I say hopefully - using videos in your Facebook marketing.
Here’s a few stats to put video marketing and especially Facebook video marketing into perspective:
• According to Forbes, over 500 million people are watching video on Facebook EVERY DAY.
• 92% of mobile video viewers share videos with others.
• 51% of marketing professionals name video as the type of content with the best ROI.
• Marketers who use video grow revenue 49% faster than non-video users.
• 64% of consumers make a purchase after watching branded social videos.
• Social video generates 1200% more shares than text and images combined.
• Views on branded video content have increased 258% on Facebook ... read more
Posted on June 21 2018
Benny Hsu bought a course on how to make money designing and selling t-shirts. Soon he had his first t-shirt designed and uploaded, ready to sell.
He set a Facebook ad budget at $10. If no one bought his shirt at the end of his $10 spend, he would stop. No one bought.
But he liked the process, so he tried again.
In fact, he tried 20 times more with 20 new t-shirt designs and 20 new ad campaigns. On each one he spent $10 to test it out, and still no one was buying.
Well, that’s not exactly true. He did sell 3 of one of his t-shirts. But since he ... read more
Posted on June 14 2018
If blogging is writing, and podcasting is speaking, then why lump these two things together?
Because they both involve you communicating with a (hopefully) ever-growing tribe of people who log in to see what you have to say today.
In fact, you might choose to start blogging and podcasting simultaneously. I read a post the other day that asserted you have no business doing a podcast if you haven’t already blogged a certain number of times and blah blah blah.
Nonsense. If you know your topic, there is no reason why you can’t do both, since the two will synergistically support each other. Your podcast can send people to your blog, your blog ... read more
Posted on June 7 2018
Here’s how to get more subscribers AND more
advertisers
This is really simple, so we’ll keep it short.
I have a coaching student who is running a paid newsletter, published twice per month.
She only charges $12.50 per month and it contains great content, so subscribers tend to stick around for a long time.
The problem is getting the subscribers in the first place.
She had about 220 subscribers when she came to me, and she wanted to add a lot more.
The thing was, her paid advertising wasn’t converting well enough to keep paying for subscribers, so she felt sort of stuck.
I suggested that she offer the first two issues for free and see ... read more
Posted on June 1 2018
If you know how much your average customer spends with you, then you know how much money you can spend to acquire that customer.
For example, if the average customer spends $3.00, then you can afford to pay as much as $2.99 to acquire those customers.
Of course, who wants to work for pennies?
So let’s say you’re willing to go as high as $2.00 to acquire these $3.00 customers, giving you a profit of $1.00
This means, of course, that you can buy any and all advertising that converts well enough to buy yourself customers for $2.00 apiece, or less.
Some advertising works better than others, but because you know your ... read more
Posted on May 28 2018
Are you marketing via social media yet?
Or did you try it and give up?
This month we’re going to cover the basics of social media marketing for one simple reason – it’s an excellent way to grow your business.
From getting seen, growing your list, selling products and hooking up with JV partners, social media has something for every marketer. It’s simply a matter of learning ropes, jumping in, and finding out what works for you.
Let’s get started...
What Is Social Media Marketing?
Social media marketing takes place when someone shares content on social media networks to promote a brand and accomplish marketing goals.
It might involve posting short texts, pictures or videos that bring ... read more
Posted on May 25 2018
No doubt you’ve seen plenty of upsells yourself, especially in the make-money niche.
You’ve seen good methods and bad. Maybe you’ve even gotten aggravated at the whole upsell process you had to go through to get your product.
And maybe you’ve even had customers complain to you about your upsells. (Hopefully not.)
Here’s why upsells are so tricky – they can seem a bit... and let’s be honest here...
DEVIOUS.
“Buy my product and you can get XYZ benefit!”
They buy your product and you say, “Whoopsie, if you REALLY want to get XYZ benefit, then you also need to purchase this second product.” And the third, and the fourth...
This is why some people ask ahead of time ... read more
Posted on May 22 2018
A friend of mine works with brand new marketers on setting up and building their business.
Can you guess the number one problem these new marketers make for themselves?
They want to target EVERYBODY...
EVERYBODY who has a kid.
EVERYBODY who wants a date.
EVERYBODY who wants to make money.
EVERYBODY who wants to lose weight.
My friend has to go around and around with them to convince them of one simple, powerful fact:
The more you specialize, the more you sell.
Think of a general practitioner doctor versus a brain surgeon – who do you think makes more?
Think of a general contractor versus a contractor specializing in high rise buildings – who do ... read more
Posted on May 19 2018
I’ll wager that 9 out of 10 people who read this won’t get it.
Not really.
They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it.
But the fact is, I’m nearly certain that I why some people make a killing online and others never make more than a few hundred bucks here and there.
For example, imagine you’ve got some blow-hard individual who maybe isn’t the sharpest tool in the shed. But he doesn’t know that. He thinks he’s unbelievably smart. He thinks his products are radically awesome. He thinks he’s king of the internet and master of his niche.
And even though his products are ... read more
Posted on May 16 2018
“I want to start an online business but I don’t know how.”
“I want to start my own blog and list build but I don’t know how.”
“I want to create a product but I don’t know how.”
I want to [insert whatever it is you want to do] but I don’t know how.”
Well guess what... neither did every single person who did it for the first time.
But you’re got to take the leap anyway, and take it on faith that you will land on your feet.
Figuring things out on the fly is a learned skill.
And the more often you take the leap – any leap – without knowing exactly where you’re going to ... read more