Posted on May 13 2018
You’re bring up your site and ... something’s not right.
In fact, something is very wrong.
How do you know if you’ve been hacked?
Here are 12 definite signs...
1: Your Site Vanishes
If you’re online and your site has disappeared and the only thing that comes up is a blank screen with an, “Oops! Site could not be found,” there could be two reasons.
Either your web designer is modifying the site and it’s not finished yet, or you’ve been hacked.
2: Your Site Displays Another Website
Some hackers will redirect your site to an adult site by placing redirect code in your files.
Look for a new file or existing file that contains something ... read more
Posted on May 10 2018
We all make mistakes, errors, blunders and things we really wish we hadn’t done.
Remember the last time you facepalmed? Yeah, me too.
Let’s see if we can catch the next mistake BEFORE you make it.
And let’s also see if you’re already making one or more of these marketing mistakes. If you are, you’re not alone.
Targeting Everyone
Who are you targeting with your online marketing campaigns?
Everyone with internet access?
Everyone who needs to lose weight?
Every parent on the planet?
You need to narrow your target market. If you look at the demographics of your current customers, that will tell you who to target.
Don’t make assumptions about the demographics of your customer base.
Women do search for sporting goods and ... read more
Posted on May 7 2018
Well, no. It’s a lot more complicated than that, with hundreds of requests instantly pinged around the world to bring the text and images to your visitor’s screen.
In fact, there is so much going on in those few short seconds, that there is a LOT that can go wrong – and frequently does.
And a slow website is BAD news for you.
It can cost you thousands of visitors and conversions, not to mention all the lost revenue.
If you’re Amazon, a one second delay can cost $1.6 billion annually.
That’s how much speed matters on the internet.
First, let’s test your website to see how fast it’s loading.
And remember, ... read more
Posted on May 4 2018
I saw a question the other day from someone who wanted to know if it’s...
“...totally stupid to comment on my own website... leaving positive comments about my own reviews and including my own affiliate links to other products, like this:
‘I really liked that product but this one is better (affiliate link.)’”
First of all, you could totally do this. All you’d have to do is setup different login credentials and use those.
But I don’t recommend it, and not even for the reason you’re probably thinking, either.
While it is true that some people will figure out what you’re doing, realize you’re a faker and you’ll lose ... read more
Posted on May 1 2018
Not a month goes by that someone doesn’t tell me it’s too late to start an online business.
Rubbish.
There are businesses being started today, next year and in 10 years that will dwarf anything we’ve see thus far.
If you are just starting in your online marketing career, then you are very much on time. Consider this:
New York is 3 hours ahead of California but it does not mean that California is slow, or that New York is fast. Both are working based on their own "Time Zone."
Someone is still single. Someone got married and 'waited' 10 years before having a child. There is another who had ... read more
Posted on April 22 2018
In getting ready to write this article, I wanted to open with a joke about affiliates.
I typed in “affiliate joke” into Google, unsure of what results I would get.
Would you believe... there is an affiliate program for something called, “Daily Dirty Joke?”
That’s right, it’s official: There is now an affiliate program for EVERYTHING you can imagine.
That’s terrific for affiliates because it gives them choices...
LOTS of choices.
So many choices, in fact, that they may never see - much less consider - promoting your offers for you.
Long gone are the days of, “Put it online, and affiliates will ask to promote for you.”
True, once you have a very proven track ... read more
Posted on April 19 2018
You've heard that outsourcing is a great way to grow your business (that's true).
And while you'd like to get started right away, maybe it all seems a little overwhelming.
You're not sure where to start or what steps to take to get the process rolling.
Good news: You can get started with outsourcing in just four easy steps. Read on...
Step 1: Determine Your Needs
Your first step is to figure out what to outsource. Ask yourself these questions:
What jobs do you need done? Here you need to evaluate all areas of your business, including: Writing, copywriting, graphics, design, programming and other technical jobs, marketing and customer service. Then draw up a list of jobs you have in each of these areas.
Is it cost-effective to outsource? First ... read more
Posted on April 16 2018
Have you ever seen a bonus for a product that included some kind of one-on-one coaching?
For example, it might be a mini-course in which participants send in their assignments each day for comments.
Or maybe participants are allowed to email one question per day for 30 days.
It’s some kind of non-automated simplified coaching that takes a real person to fulfill.
And if you’re like me, you wondered how in the heck this product seller was going to be able to grade all those assignments, or answer all those questions, or whatever.
Well, here’s the dirty little secret: Most, and I mean MOST of the participants will never actually participate.
Let’s say the ... read more
Posted on April 13 2018
Generally speaking, the more things you offer your customers, the more money you will make.
And if you don’t have a wide range of price points in your products, then you are losing money.
A good marketer who’s been doing this for awhile will have products priced from $7 all the way up to 4 figure coaching programs, and even 5 figure consulting packages.
But I see a good number of marketers get stuck on those higher priced products, because they think they’re tough to make.
They’re not.
First, let me clarify that monster video courses are no longer the greatest upsell in the world. In fact, I would suggest you steer clear of trying to ... read more
Posted on April 10 2018
Have you ever wondered why some online marketers seem to be so much more successful than others?
Or why one marketer bounces back from a failure within days, while another one gives up and begs for his old job back?
Or why you see some online marketers everywhere, and other marketers hear only crickets?
Here are seven clues on what sets some online marketers apart from others...
Believe in Yourself
Successful online marketers believe in themselves and their business. When the going gets tough and when you make mistakes, it’s your belief that will pull you through.
You’ve got to believe that you are fully capable of building this six or seven figure business, that you are able to bring ... read more
Posted on April 7 2018
I once knew a dairy farm girl who could make her cows follow her about like puppy dogs.
All she had to do was get one or two of them to walk with her, and the entire rest of the herd would fall into place to see where they were going.
After all, they didn’t want to miss anything... like maybe some fresh green grass or alfalfa!
People are like this, too.
If you get a few of them to follow you, then the rest of the herd will follow, too.
Not that I’m calling your customers cows, or anything, but it works the same way with people as it does ... read more
Posted on April 4 2018
You work hard to build your sales funnel. You’re buying traffic, but your funnel isn’t converting well enough to fully pay for that traffic.
Which means, you’re in the red. Yes, you are building your list, and yes, over time you will recoup your money from your list by promoting other products.
But wouldn’t it be great if you could get your funnel in the black NOW, so that you can buy all the traffic you want and build your list as fast as you want?
Think of a big house – one that you love, but it costs too much on your income. What do you do?
You take in a renter ... read more
Posted on April 1 2018
I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software.
But guess what? No where... and I mean NO WHERE – on the order form did it tell me if I was getting the software for one month, one year or a lifetime.
I “think” it was an annual fee. But I wasn’t sure. And that is why I didn’t buy it.
Make no mistake: This is a MAJOR BRAND NAME software, not some new start-up, but an established company that should know better.
Then today I get an unrelated email from someone telling ... read more
Posted on March 29 2018
A friend of mine has been doing this for years, yet he’s the only one I’ve heard of doing it.
Frankly, I think there is a ton of room here for more people to do the same thing, and maybe even in different niches, too.
In my friend’s case, he noticed a lot of these online memberships in the IM niche all had one thing in common: Regardless of what they were teaching, they all had to teach the basics, as well.
So if they were teaching how to do newsletters, or set up sales funnels, or how to blog, or whatever... they also had to teach how to setup a website, ... read more
Posted on March 26 2018
I met a guy who is running a little club online, teaching people how to buy and sell websites.
He has a product, a continuity program and a newsletter.
But here’s the surprising bit: The product is inside his continuity program, and he seldom has to update it or add to it.
So how does he continue to charge monthly fees for a program the members receive in its entirety from day 1?
By giving them a monthly member’s bulletin that just about writes itself.
To do this, you need to know how to make a profit buying and selling something.
It could be...
• Websites
• Domain names
• Real estate
• Cars, boats, trucks, planes
• Farm equipment
• Artwork
• Or anything that can be ... read more
Posted on March 23 2018
There might be a dozen or more reasons why you’re having troubles in your online business, but for my coaching clients, I’ve noticed these three problems coming up time and time again.
The good news is, once you know what they are, they’re easy to remedy.
1: Not knowing the right things
You don’t have to know everything to succeed online. In fact, you never will know everything, so don’t try.
But you do need to know the stuff you need to know.
Let me illustrate: Marketer Joe is building a sales funnel. In fact, he’s been building this funnel for months now, because Joe is stuck on ... read more
Posted on March 20 2018
Can you earn $5,000 to $10,00 a month giving away what other marketers sell? Actually, yes!
I love this because it’s simple and will work in a variety of niches.
There’s this gal in the investment market who gives away her course. Mind you, it’s a great course, complete with videos, pdf’s, and a ton of actionable information.
People would pay good money for the course, but she advertises it everywhere for free.
She uses very professional looking ads, banners and landing pages to give away this free system.
All people need to do is hand over their name, email address and physical mailing address.
I suspect she sells her customers’ info to mail order businesses as well, but ... read more
Posted on March 17 2018
I’ve noticed marketers who are moving the free line all the way to, ‘never.’
They no longer give away anything for free and might even go so far as to actively discourage freebie seekers.
While I understand the sentiment behind this, I’m not sure I agree. True, it can get discouraging if it seems like your lists are only interested in what they can get for free.
You work hard to create your products – why in the world would you give away your best stuff?
The answer is, you wouldn’t, of course. Not unless it leads to a bigger upsell of some kind.
But removing all the freebies from your funnels is, ... read more
Posted on March 14 2018
I’ve seen this time and again.
Someone builds a nice little site, or product, or some sort of residual income stream.
Then they spend their time tweaking it and trying to increase the income from it. They’re good at SEO and so they tweak and tweak and tweak to make the most money possible from that asset.
Good so far, right?
But there comes a point of diminishing returns. The site or product or whatever is making $1,000 a month.
And after hours and days and weeks of tweaking, the site is now making $1,100.
But here come the monthly bills (mortgage, car, insurance, etc.) and the bills are far more than ... read more
Posted on March 11 2018
When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too.
There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience.
But is it really and either/or type of situation? It would be nice to get free Google traffic from your articles and blogposts without going crazy about how to structure your writing, what to add and what
to leave out.
With that in mind, here are a few tips from the pros on how to do exactly that:
1: Your Writing Needs to Be Excellent
The ... read more
Posted on March 8 2018
You can, but there’s something you’ve got to do first – you’ve got to build trust, likeability, credibility and loyalty with your prospects.
People buy on emotion. In fact, if you ask someone a day after they read your sales letter what it said, they might have trouble telling you. But if you ask them how it made them FEEL, they’ll have
no problem remembering.
When you build a personal connection with your prospects, you’re simultaneously building trust and likeability with them, too.
Imagine someone is standing next to two people; a stranger and a friend. Who are they going to listen to? The friend, of course, because they don’t ... read more
Posted on March 5 2018
This may or may not work for your list, but...It can be effective for most marketers.
If you’re not getting the open rates you seek, try using a negative headline.
For example, instead of...
You’re going to love this product
This works amazing and even does the dishes
Having an awesome day, here’s why
Try something more like these:
You’re going to hate this product, here why...
This SEO product sucks (it won’t even do the dishes)
She was having a REALLY bad day (and then it got
worse)
Of course, they’re going to ‘hate the product’ because it does a lot of the work for them, and now they have nothing to do
The ... read more
Posted on March 2 2018
How do you make more sales from your email list? The answer is so diabolically simple, most marketers poo-poo it and look for a harder answer.
If you want to connect more with your list, get them to open more of your emails and click more of your links...
...and if you want them to BUY your stuff, here’s what you do:
Email them once a day, every day.
That’s it.
They need to hear from you once a day or they’re going to forget who you are. True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.
Did you know that emailers who ... read more
Posted on February 28 2018
There is a thought in online marketing that if you just get the mechanics right, then everything will fall into place and you’ll get rich.
I’m not here to dispute that.
Rather, I’d like to suggest thatmindset plays a bigger role than most people think.
After all, if thoughts are things – and quantum physics tells us this is true – then what you think can have a huge impact on the success of your business.
Don’t believe me?
Take two people – one has a track record of building million-dollar businesses. The other has a track record of never having had a major success in his life.
Who would you bet on to build ... read more
Posted on February 27 2018
So many products are simply a rehash of other products, and the same goes for books, too.
Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever.
But what if you want truly unique, stand-alone info that no one else has?
Then you’ve got to go to the sources.
Let’s say your niche is cat care, and you’re in a forum where people are discussing how they helped their cat get over a certain illness. In that forum you meet Jessie, who found a way to ... read more