In the digital age, your online presence is often the first—and most lasting—impression your business makes. But here's a truth many entrepreneurs overlook: if you're relying entirely on third-party platforms (like social media or hosted website builders), you're essentially renting your digital real estate. When you host your own website, you take back full control over the most critical assets of your online business.
Let’s explore the major business assets you can fully own and manage by hosting your own site.
1. Domain Names: Own Your Digital Identity
Your domain name—like yourbusiness.com—is your unique address on the internet. It’s the foundation of your brand’s identity online.
When you register a domain in your own name (not through a bundled service that might retain rights), ... read more
