But let’s assume you’re just doing this part time on a limited basis.
First, find an expensive coaching program that you want to take yourself. You’re looking for group coaching that costs about $3,000 to $10,000.
Next, sign up for the coaching. These high-end coaching programs are generally sold over the phone, so just be polite and continue to plead poverty until they greatly reduce the price. You might be surprised how fast a $5,000 program can be reduced to $1,000 or less.
Alternative: If you have a marketing track record, ask to take the program for FREE so that you can promote it for them.
Take the program, and I mean really TAKE the program. Learn from it, find out what you love about it, take lots of notes, apply the information in your own business, and keep tabs of how it improves your life and your income. Contact whoever runs the coaching program and ask if you can promote it for them and split the profits.
Remember, this is group coaching, so whether they have 10 people in a class or 200, it doesn’t increase their work all that much. They’d much rather have a portion of $5,000 than none of it.
Write several reports and products based on what you learned in the coaching program and sell them for a low price. Offer a half hour of LIVE coaching as a bonus.
Your goal here is to build a list of buyers who you then talk to on the phone.
When you’re doing your live one-on-one coaching calls, share some of the information you gained in the coaching course and see if they might be interested in taking the course themselves. Tell them everything the course did for you, and either take their card information or let them know that someone from the coaching ‘team’ will be in touch to tell them more (and get their card information.)
Instead of blasting your list with $7 offers, you’re now promoting a high-ticket item that can truly change their life and their business. And just a handful of sales each month can result in a six-figure income for you.
I know of one marketer who stumbled into this niche, and he’s been doing it for two years now, making six figures per year.
Selling Flexible Coaching
It can be difficult to schedule a time each week with a coaching client. They work full time, they’re in a different part time zone and so forth.
Plus, many clients don’t need an hour every week. They might need an hour now, and then not need your time again until 3 weeks later once they’ve implemented everything they learned on that first call.
If you’re trying to sell coaching by having them book their time first and then pay, you’re essentially putting up a roadblock to the coaching ever taking place.
But if you sell the coaching first and then let them book whenever they want, as they want, the flexibility will lead to more sales of your coaching.
For example, let’s say you charge $300 an hour to work with clients. Maybe you also offer a discount for booking in advance, such as $1000 for 4 hours.
Let them know you are flexible as to when the coaching takes place and how often you talk.
Open up your coaching for a short time, sell hours, receive a big cash influx, and then close it down until next month.
This gets people off their duff and buying your coaching.
Next, have an online scheduling tool that tells clients when you are available and lets them grab time slots when they want them.
For example, your latest client might want to book an hour as soon as possible, and then book the rest of their time in half hour increments ever two weeks.
You decide when you are available and how much time you want to sell. Your clients can redeem their time anytime they like – now or weeks or months in the future.
And one last thing – if you put an expiration on the time, make it well into the future. A year is good. This relaxes your coaching clients into buying more time, since they don’t have to stress about USING IT RIGHT NOW OR LOSING IT.
Added bonus – a few clients won’t actually use all the time they book. Strange but true. So yes, you can go ahead and over sell if you want to. Plus, if you sell too much, you can always just add a few hours each month to your calendar.
This really is a great way to have a very nice cash influx each month, just for talking on Skype.
Published by ProBizTips