July 30 2018
, The 4 Basic Design Principles Every Marketer Should Know is CRAP!
Sorry for using that word, but it’s true...
C.R.A.P. - a design principle coined by the graphic artist Robin Williams - stands for Contrast, Repetition, Alignment and Proximity.
You know a good or bad design when you see one. But... how do you know why it’s bad or good?
And more to the point, how can you create webpage designs, product cover designs, banner designs and so forth that are so visually appealing, they pull the reader into your message?
By knowing and using C.R.A.P., you can consistently create effective design that increases conversions instead of chasing people away. That’s because the four design principles – when used together – help you to create a better user experience.
A small degree of contrast is bad, while obvious contrast is good. You want ... read more